{"product_id":"proto-1-4","title":"Proto 1.4","description":"\u003cp\u003e\u003cstrong\u003eNEXT LEVEL TRACTION BUILT FOR THE FUTURE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrototype after prototype, test after test, Creatures worked with World Champs Mick Fanning + Italo Ferreira to revolutionise the gold standard in traction. Re-inventing traction through Moulded Technology, PROTO™1.4 provides the world-first multi-directional grip pattern, MULTI-LOC™, to lock your foot in place. A PRO-FORM arch gives cushioned support, and a RECOIL kick helps lift projection through critical manoeuvres. In their aim to make a product that is BUILT better, moulded technology has allowed them to dramatically reduce our manufacturing waste.\u003c\/p\u003e\n\u003cp\u003eMORE GRIP, LESS WASTE, ULTIMATE PERFORMANCE.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, Creatures created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE UGLY TRUTH: 67% WASTE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTraction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have. \u003c\/p\u003e\n\u003cp\u003eSurf grip is still made using the same inefficient and limiting processes as it has for decades.\u003c\/p\u003e\n\u003cp\u003eCurrently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.\u003c\/p\u003e\n\u003cp\u003e*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS MOULDED TRACTION BUILT BETTER?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstead of cutting from blank EVA foam blocks, every element is made using moulded technology for ultimate precision.\u003c\/p\u003e\n\u003cp\u003ePROTO™1.4 reduces waste to just 5%!\u003c\/p\u003e\n\u003cp\u003eCreatures mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life. \u003c\/p\u003e\n\u003cp\u003eThe end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.\u003c\/p\u003e\n\u003cp\u003eMore grip. Less waste.\u003c\/p\u003e\n\u003cp\u003eThat’s the difference.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ABOUT PERFORMANCE?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBecause moulded technology offers unlimited potential, Creatures no longer had the archaic constraints of routing, cutting and sanding. \u003c\/p\u003e\n\u003cp\u003eThey worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMick Fanning:\u003c\/strong\u003e 5'11\" natural foot with a fundamental approach that's calculated and precise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eItalo Ferreira:\u003c\/strong\u003e 5'7\" goofy foot with explosive, unpredictable flair and a massive bag of tricks.\u003c\/p\u003e\n\u003cp\u003eWith 4X World Titles and an Olympic Gold medal between them, Creatures had the confidence to raise the bar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMULTI-LOC™: WORLD'S FIRST MULTI-DIRECTIONAL GRIP PATTERN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e13X World Titles have been won using Creatures' proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™. \u003c\/p\u003e\n\u003cp\u003eThrough the 3-year R\u0026amp;D process, they introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.\u003c\/p\u003e\n\u003cp\u003eMick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element. \u003c\/p\u003e\n\u003cp\u003eItalo increased the profile of the traction on the kick incline and in the \"sweet spot\".\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrototype Notes:\u003c\/strong\u003e Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRECOIL KICK: SPRING LOADED KICK TAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"I love! Can I get a steeper kick?\" - Italo\u003c\/p\u003e\n\u003cp\u003eThe RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.\u003c\/p\u003e\n\u003cp\u003eThe form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck. \u003c\/p\u003e\n\u003cp\u003eItalo steepened the kick to a 46° angle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrototype Notes:\u003c\/strong\u003e The increased kick angle raised its overall height from 32mm to 38mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO-FORM ARCH: COMFORT AND SUPPORT LIKE A RUNNING SHOE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"I'm constantly moving my back foot, the arch provides support exactly where I need.\" - Mick\u003c\/p\u003e\n\u003cp\u003eThe PRO-FORM arch is based off Creatures' proven tear drop shape and is over-moulded by a grip pattern that is designed for comfort. The result is a squishy base and contoured shape that hugs your foot, helping soften the impact of hard landings.\u003c\/p\u003e\n\u003cp\u003eIt is compression moulded to the MULTI-LOC™ traction without the use of glue. This creates a single component that keeps water out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrototype Notes:\u003c\/strong\u003e Mick and Italo softened the arch squishiness at a duro of 40 for added comfort and impact absorption.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Eco Platinum Black","offer_id":44446612652125,"sku":"C3VYZ 7093302624299","price":69.97,"currency_code":"USD","in_stock":true},{"title":"Eco Black Speckle Lime","offer_id":44446612684893,"sku":"C3VYZ 7093302624299-2","price":69.97,"currency_code":"USD","in_stock":true},{"title":"Eco Platinum Speckle Fluro Red","offer_id":44446612717661,"sku":"C3VYZ 7093302624299-3","price":69.97,"currency_code":"USD","in_stock":true},{"title":"Eco Black-Out","offer_id":44446612750429,"sku":"C3VYZ 7093302624299-4","price":69.97,"currency_code":"USD","in_stock":true},{"title":"Eco Black Cyan","offer_id":44446612783197,"sku":"C3VYZ 7093302624299-5","price":69.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1636\/7453\/files\/Proto14_PlatBlack2.jpg?v=1778598249","url":"https:\/\/surfboardempires.com\/products\/proto-1-4","provider":"surfboardempires.com","version":"1.0","type":"link"}